Tom wrote:It is only one per order! I presume they just massively under produce them.
I can understand GW not wanting to sit around on lots of unsold stock, but they've now got plenty of experience in seeing cards for various games (BB, Necro, Warcry, probably others I don't follow) so it must be a deliberate decision not to increase print ones and/or do more runs, which as you say, seems to be a odd business model.
I also think in the long-run it hurts them, as players get annoyed and leave, or just decide not to (try!) to buy future sets - I know a long-running BB league has stopped the use of cards because half the players couldn't get them, so the other half stopped as they would have no use for them.